Bohn Future

Bohn Future

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In the 1940s the Bohn Aluminum and Brass Company ran an impressive series of advertisements portraying the glorious postwar world of the latter 20th century.  It was a future in which, by strange coincidence, aluminium, brass and other light alloys would play a key role.

Luckily, light alloys lend themselves to some very dramatic shapes and the directors of Bohn had the good sense to let the advertising firm take the bit in their teeth and run with it.  I don't know how effective the campaign was in the end, but it certainly afforded us some of the finest examples of Future Past around.

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