The Men Who Plan Beyond Tomorrow
If you've ever wondered what the secret was behind
the incredible predictions of Future Past, you've found it here. Booze;
lots and lots of booze. How else to explain a videophone that
looks like the bastard offspring of a tube radio and a film splicer?
It's a pretty intimidating combination. Our videoteers are so
rattled that they need scripts to carry on their conversation.
In 1943, the
Seagram company started
a magazine campaign to promote their V.O. Canadian Whisky. Under
the slogan of "The men who plan beyond tomorrow", Seagram spent the next few
years publishing adverts in Life Magazine extolling the virtues of V.O.
Canadian Whisky and the part it would play in shaping the 21st century.
For some reason that I don't fully understand, highballs seem to be a
major factor in the engine of history.
As you read these predictions, consider the two
- What was the zeitgeist of progress that was so
pervasive that a Canadian distillery was caught up in it?
- How would the history of the world have been
altered if this were Babycham?