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The Men Who Plan Beyond Tomorrow

If you've ever wondered what the secret was behind the incredible predictions of Future Past, you've found it here.   Booze; lots and lots of booze.  How else to explain a videophone that looks like the bastard offspring of a tube radio and a film splicer?  It's a pretty intimidating combination.  Our videoteers are so rattled that they need scripts to carry on their conversation.

In 1943, the Seagram  company started a magazine campaign to promote their V.O. Canadian Whisky.  Under the slogan of "The men who plan beyond tomorrow", Seagram spent the next few years publishing adverts in Life Magazine extolling the virtues of V.O. Canadian Whisky and the part it would play in shaping the 21st century.  For some reason that I don't fully understand, highballs seem to be a major factor in the engine of history.

As you read these predictions, consider the two important questions:

  1. What was the zeitgeist of progress that was so pervasive that a Canadian distillery was caught up in it?
  2. How would the history of the world have been altered if this were Babycham?

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